Abstract, softly blurred impression of a five-star hotel lobby at dusk

New Delhi, India · Available for hospitality marketing

Varun PuriMarketing Strategist for Five-Star Hospitality

A decade of revenue-focused marketing strategy across four continents: brand and sponsorship partnerships, campaign management, and content built to move audiences. Ready to translate that into non-room revenue, in-hotel messaging, and digital content for every department of the property.

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The Lounge

The Hyatt TouchI care for guests, teams and stakeholders the same way: attentive listening first, clear messaging second, measurable outcomes always.

A global marketing leader with a decade of experience building brand and community growth across esports, gaming, iGaming, consumer technology, and entertainment, spanning India, the Netherlands, Singapore, and the United Kingdom.

Progressed from community marketing to Head of Global Marketing, building marketing functions from the ground up, securing partnerships with global brands including NVIDIA, Epic Games, NZXT, and ZOTAC, and most recently leading marketing for the Will Smith-led web series Pole to Pole. Complements this track record with formal training in AI, Machine Learning, and data-driven decision-making.

VP

Core Competencies

  • Global Marketing Strategy
  • Esports & iGaming Marketing
  • Brand Management
  • Sponsorship & Partnership Management
  • Performance & Paid Media (GA4, Google Ads)
  • AI & Machine Learning for Marketing
  • Social Media & Community Platform Strategy
  • Marketing Analytics
  • Campaign Management
  • Cross-Functional & Team Leadership
  • Stakeholder & Executive Communication
  • Negotiation & Relationship Building

Languages

  • English (Native/Bilingual)
  • Hindi (Native/Bilingual)
  • Punjabi (Professional Working)
  • Spanish (Limited Working)

Meeting Suites

The Experience Lounge

A sequence of stays, each one a marketing mandate across brand, revenue, content and events.

Stay 01

Head of Global Marketing

Fair Sky Partners

Remote (India) · London, UK HQ

Jul 2025 to Jan 2026 · 7 months

Check-inJul 2025Check-outJan 2026Duration7 months
  • Directed global marketing strategy across a multi-brand iGaming portfolio of 3 brands, SlotStars (Spain, UK), KnightSlots (Canada), and Casino&Friends (Scandinavia), spanning 4 international markets.
  • Tailored market-specific campaigns across 4 countries, adapting brand and acquisition strategy to regional regulatory and cultural contexts, driving a 30% increase in regional engagement and sign-ups.
  • Oversaw marketing operations across multiple international teams, coordinating execution across 4 markets to ensure consistent brand delivery at scale.
Multi-brand revenue marketingShare of wallet
  • Aligned brand and performance marketing under one unified go-to-market plan across the portfolio.
  • Built a reporting cadence with senior stakeholders to keep every market on strategy, on brand and on budget.
  • Held accountability for marketing spend and digital performance across four countries.
Stay 02

Marketing Manager

ZOTAC Technology Ltd.

Remote (India) · Singapore HQ

Feb 2024 to Jul 2025 · 18 months

Check-inFeb 2024Check-outJul 2025Duration18 months
  • Spearheaded social media strategy that drove a 140% increase in organic engagement over a 90-day campaign period.
  • Forged partnerships with global teams and ecosystem brands, boosting cross-promotional reach by 60%.
  • Developed new event IP formats, increasing user participation and brand visibility by 35%.
Content, campaigns & partner reachShare of wallet
  • Managed campaigns end to end, from creative brief and collateral through to performance reporting.
  • Applied data-driven optimisation to content and campaign performance across the marketing funnel.
  • Created co-branded promotional inventory with ecosystem partners at no added spend.
Stay 03

Chief Marketing Officer (promoted from Marketing Manager)

White Shadows

Remote (India) · Amsterdam, Netherlands HQ

May 2020 to Feb 2024 · 3 years 10 months

Check-inMay 2020Check-outFeb 2024Duration3 years 10 months
  • Steered overall marketing strategy and brand partnerships across the organization's esports portfolio, expanding the brand roster to include NVIDIA and Epic Games, and producing 3 Fortnite tournaments that drew a cumulative viewership in the thoumists.
  • Built competitive gaming talent programs, including the region's top-3 men's Valorant roster and the region's first-ever women's Valorant roster, while scaling Facebook Gaming and Garena programs to a combined 500,000+ followers.
  • Established brand collaborations spanning SilverStone, Funko Pops, and INNO3D (65% Discord growth in 3 months), orchestrated NZXT's #SaturdayNightGamer and #NZXTSuperheroes campaigns, and coordinated premier esports tournaments (ESL, Dreamhack, Rise of Legion) reaching a combined audience of 20,000+.
Brand portfolio & audience growthShare of wallet
  • Grew a global community platform by 65% in three months through always-on programming.
  • Oversaw end-to-end event production, including casting, run-of-show and on-site delivery.
  • Owned budget and vendor relationships across brand partnerships and owned-channel production.
Stay 04

Brand & Community Marketing Lead

NVIDIA GamerConnect

New Delhi, India

Oct 2017 to Apr 2020 · 2 years 7 months

Check-inOct 2017Check-outApr 2020Duration2 years 7 months
  • Served as Gaming Ambassador for Dell Alienware and Lenovo Legion, driving 700+ customer interactions per in-store activation, the highest across the program.
  • Headed Community Marketing for NVIDIA GamerConnect, organizing online and offline events in collaboration with major gaming and hardware brands, reaching 2,000+ attendees.
  • Organized multi-brand event activities across 5+ brand partnerships, spanning retail activations, community engagement, and cross-brand promotions.
On-site activations & footfallShare of wallet
  • Coordinated retail activations and point-of-sale messaging with hardware partners.
  • Tracked activation metrics and guest feedback to refine formats and improve conversion.
  • Built long-running relationships with regional retail and community partners.

Project

Pole to Pole, Web Series

Marketing Lead (Independent Project) · February 2026 to August 2026 · Independent

  • Led marketing activities for Pole to Pole, a web series starring Will Smith, coordinating promotional strategy and campaign execution around the show's release.
  • Executed digital and social media promotion, growing pre-release social engagement by 25%+ to build buzz ahead of the show's launch.

Project

Mobiuspace

International Protégé (Internship) · April 2017 to September 2017 · Shenzhen, China

  • Supported influencer partnership efforts with 10+ regional YouTube channels collectively reaching 5M+ subscribers, aiding India-market growth for the Snaptube app.
  • Assisted in production of 10+ episodes of the in-app game show "Snaptube Crorepati," including coordination for on-set filming with models and anchors, under managerial guidance.

Departments & Channels

Core Expertise

Marketing capability mapped to the departments that drive non-room revenue.

Spa & Wellness Marketing

  • Campaign management
  • Audience segmentation
  • Developed new event IP formats, increasing user participation and brand visibility by 35%.
  • Tailored market-specific campaigns across 4 countries, driving a 30% increase in regional engagement and sign-ups.

Food & Beverage Promotions

  • Promotional calendars
  • Event activations
  • Coordinated premier tournaments (ESL, Dreamhack, Rise of Legion) reaching a combined audience of 20,000+.
  • Organized online and offline events with major brands, reaching 2,000+ attendees.

Retail & On-Property Sales

  • Retail collaborations
  • Cross-brand promotion
  • Established brand collaborations spanning SilverStone, Funko Pops, and INNO3D.
  • Drove 700+ customer interactions per in-store activation, the highest across the program.
  • Organized multi-brand event activities across 5+ brand partnerships.

Concierge & Guest Services

  • Community engagement
  • Guest storytelling
  • Headed community marketing for NVIDIA GamerConnect across online and offline programming.
  • Grew Discord community 65% in three months through partner-led programming.
  • Scaled Facebook Gaming and Garena programs to a combined 500,000+ followers.

Front Office Messaging & Signage

  • Consistent brand delivery
  • Market-specific messaging
  • Adapted brand and acquisition strategy to regional regulatory and cultural contexts across 4 markets.
  • Coordinated execution across multiple international teams to ensure consistent brand delivery at scale.

Digital: Web Content & On-Screen Media

  • Content strategy
  • Social & on-screen media
  • Spearheaded social media strategy that drove a 140% increase in organic engagement over 90 days.
  • Executed digital and social media promotion, growing pre-release social engagement by 25%+.
  • Formal training in AI, Machine Learning, and data-driven decision-making.

Alliance Drawer

How I collaborate with partners and brand teams

  • Brand and sponsorship partnerships with global names including NVIDIA, Epic Games, NZXT, and ZOTAC.
  • Brand collaborations spanning SilverStone, Funko Pops, and INNO3D.
  • Partnerships with global teams and ecosystem brands, boosting cross-promotional reach by 60%.
  • Gaming Ambassador partnerships with Dell Alienware and Lenovo Legion.
  • Tournament coordination with ESL, Dreamhack, and Rise of Legion.

Revenue Desk

Revenue & Campaign Highlights

Planning, executing and measuring the programmes that grow share of wallet.

Non-Room Revenue Programs

  • Directed global marketing strategy across a 3-brand portfolio spanning 4 international markets.
  • Established brand collaborations spanning SilverStone, Funko Pops, and INNO3D.
  • Expanded the brand partnership roster to include NVIDIA and Epic Games.
Portfolio brands directed75
Regional engagement lift30

Campaigns & Promotions

  • 140% increase in organic engagement over a 90-day campaign period.
  • Cross-promotional reach boosted 60% through ecosystem brand partnerships.
  • New event IP formats lifting user participation and brand visibility by 35%.
Organic engagement lift92
Participation & visibility35

Tracking & Analytics

  • Performance and paid media marketing across GA4 and Google Ads.
  • Marketing analytics applied to campaign optimisation and reporting.
  • Post Graduate Diploma in Artificial Intelligence & Machine Learning, NIT Warangal.
Cross-promotional reach60
Pre-release engagement25

RevPAR Meter

Illustrative indicator, a design metaphor for tracking non-room revenue performance.

Back-of-House

Leadership & Team Management

Hiring, developing and directing the people and partners behind every campaign.

Recruiting & Selection

Built competitive gaming talent programs, including the region's top-3 men's Valorant roster and the region's first-ever women's Valorant roster.

Training & Development

Team mentorship and cross-functional team leadership across marketing functions.

Workflow & Creative Direction

Orchestrated NZXT's #SaturdayNightGamer and #NZXTSuperheroes campaigns across creative and partner teams.

Multi-Market Coordination

Oversaw marketing operations across multiple international teams, coordinating execution across 4 markets.

Stakeholder & Executive Communication

Negotiation, stakeholder communication and cross-cultural relationship building.

Production Oversight

Produced 3 Fortnite tournaments and coordinated premier esports events reaching a combined audience of 20,000+.

Education

  • Master of Business Administration (MBA), Marketing

    Amity University ·

  • Post Graduate Diploma, Artificial Intelligence & Machine Learning

    National Institute of Technology (NIT) Warangal ·

  • Bachelor's Degree, Business, Management & Marketing

    University of Delhi ·

Certifications

  • Justice, HarvardX (edX)
  • Google Analytics (GA4) Certification
  • Google Ads Certification
  • Generative AI for Marketing Masterminds
  • Adobe Creative Suite Certification
  • Meta Marketing Science Certification

Concierge Desk

Book a Strategy Session

Tell me a preferred date and channel, and I will bring the marketing plan for your property.

Download Resume